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Die leichte Muh – 2020
From the very beginning, my fundamental idea for the design was to develop something that did not yet exist in this form and that stood out from the classic design language for dairy products. If a motif for a milk can radiate freshness and lightness by being humorous, playful, idyllic, lovely and cozy, then it can do without the typical colours and themes and can instead be original and charming. So I associatively and intuitively gathered all the themes that came to mind about milk, breakfast, and cozy country life, and turned them into a maximalist illustration that became a hidden object in linocut aesthetics that wraps around the carton.
The entry to this contest was placed 6th on the shortlist.
